Urban style and concrete effect, fluo details combined with smoke gray and matte metal. These are the essential elements of our proposal for this sporty city store.
Different thematic areas, each aimed at a discipline, where are displayed clothes and tools dedicated to it. To focus all the attention on the product, we used backlit shelves, LED lights and neon effects. Particular emphasis was given to the footwear area, where we set up an entire wall system in the back wall of the store: a unique scenographic impact.
Middle of the room: